Far from what is believed, the environment surrounding the internet is one of the most difficult to make yourself known, making positioning a website a colossal challenge for electricity professionals. This is where the implementation of a correct SEO strategy comes into play.
Every day thousands of people around you access the web to look for an electrician. As a friend said, the problem is that it is challenging to find electricians who transmit confidence among the many offers that exist.
Most offers are poorly written, and some profiles do not even have profile photos.
In other words, despite the large number of people who advertise themselves on the web as electricians, very few manage to communicate to Internet users that they are trustworthy and true professionals.
It’s like when you want to buy a product on the internet, but the seller doesn’t even have profile photos or a sales history: you’re immediately suspicious and don’t want to leave your card details.
In this article, we will teach you how to communicate with great confidence and get people to choose your services because, thanks to your strategies, they discover you are a professional.
The great advantage you have over many other professionals is that the electricity sector is in great demand, and people are looking for these services on the web.
On the other hand, you should know that if you read this article carefully and learn to create an online business model, it can be much more profitable than a physical location located in a better area:
You will be able to create a flow of constant clients, who will be learning about your services, even automatically and without having to be present, as is the case with a business located in a physical location.
Your digital marketing strategies for electricians should start with creating and optimizing a brand.
A brand is that stamp that distinguishes your business and will help you communicate many values. You should know that even if you don’t work on it, you will have a brand (it just won’t be as communicative as when you work on it, or it will convey wrong impressions).
Your brand will communicate the right emotions to your prospects to persuade them to become customers.
Therefore, before thinking about designing a brand, you must know your target customers as much as possible. This way, you will know their problems, desires, and emotions that you must stimulate to persuade them to buy from you.
How and what to investigate your target audience?
This is a task that never ends since the best way to get to know your target audience is with constant contact. Also, your target audience will change over time.
For this reason, the best way to investigate your target audience is by going to the offers of those who request electricians and looking at their demands.
Go to offer pages and study how Internet users request these services. Another great option is to check out the pages of large electric utility companies and look at the comments left by their customers.
You must study these clients’ age, problems, desires, and socioeconomic levels.
Your customers want an electrician in their pocket.
There are a couple of emotions that your customers will want to feel when they interact with your brand:
They feel that they have an electrician in their pocket and are responsible, diligent, and professional in their work. They want to have a contact of this quality to which they can go whenever they request it.
If you manage to transmit this through your brand, it will be straightforward to create a flow of customers to your business because the same customers will recommend you to their friends.
Exactly where we recommend that your brand, that is, your company’s values, its visual design. It’s a website, customer service, and the tone you communicate; it must transmit confidence, diligence, and responsibility, in addition to the other emotions you discover with your market study.
Of course, your service must also communicate these emotions with its quality. Ultimately, your clients will qualify you according to the quality you offer.
If your digital marketing strategies for electricians communicate responsibility, but your service is irresponsible, prepare to be accused of fraud.
Get a Professional Website for Electricians.
A professional website designed by an expert is an element that will convey the trust, professionalism, and responsibility that your clients need to decide to hire you.
In this section, we will show you everything your professional website should have to persuade your prospects:
First of all, your professional website must have sales pages to offer all your services individually:
- Sale of materials.
If each page is focused on a service, then through this specification, you can concentrate on persuading customers to purchase that service. Of course, the aesthetics of each sales page must be optimal and consistent with the brand and the emotions to be conveyed.
Each sales page must contain persuasive text and critical elements such as buttons and forms, stimulating the user to carry out the necessary process to hire you.
The said web page must have a mobile version, which adapts to all types of screens: believe me, your clients will connect from endless devices (mobile phones, tablets, desktop computers, laptops, etc.)
Another element you will need is a blog in which you will publish helpful information, and you will attract clients through it, as we will show later.
Remember that your website must also have a fast loading so that users navigate comfortably on it. This is a must in digital marketing strategies for electricians.
How to Get a Professional Website for Electricians?
There are no shortcuts; you should go to a high-quality web designer trained to choose your desired design. A web designer should help you create the site that your brand needs and be able to help you connect with your market through design.
If you go to unprofessional designers or designs, you will end up with a website that, on the contrary, transmits mistrust.
SEO for Electricians a Blessing
SEO web positioning within digital marketing strategies for electricians should be considered a blessing. Since it will provide you with all the clients you need and even more:
Through this resource, you can position yourself in the results of search engines such as Google. This means that when someone in your city needs an electrician and goes to Google to search for one, your website will appear in the first search results; therefore, said user will have the possibility of hiring you.
For this to happen, you need your professional web design and sales pages to contain the word “electrician” (or the name of the service you sell) and your city’s name.
Of course, there are more actions you need to take to appear in the first search results. One is to investigate how people in your city search for the services you sell. For this, we recommend you read: Market research: how to do it and find customers.
It is also necessary that you use your Google file where you have your business written and, in addition, that your business appears on Google Maps. Getting enough reviews and visits to your business profile; will quickly position itself in the first results, and you will thus have a large influx of customers.
Social Networks for Electricians
Social networks like Facebook and Instagram are also excellent for acquiring customers. As we mentioned in the previous section, optimizing your website and Google positioning is essential. You can also do it for the positioning in the search engines of said social networks because from there, people also look for electricians.
How to do it?
You can start by publishing your services and products on the Facebook marketplace and creating a business page on your social networks.
Facebook groups are also an excellent tool to acquire clients; only you need to promote your services frequently; the publications have little visibility and are ephemeral.
Remember also to create audiovisual content, that is, in videos where you show the work you do when offering your services. If possible, show your face: this generates a lot of confidence.
The ratings of your customers on social networks are necessary. So remember to accumulate them little by little to build the trust that your clients demand.
You can also publish helpful content on your social networks, such as images, videos, and texts that teach you how to save energy or spend less money. This is an effective way to communicate responsibility.
Blogging for Electricians
As we mentioned in previous sections, the blog of your website can be used as a tool to acquire clients:
A blog is one of the best SEO for electricians because there, you will publish written articles with information that will be useful and that thousands of people are searching for on Google.
If you came to this article you are reading through a Google search, it is because this strategy works. You can do the same on your electrician website to attract a large audience.
It does not matter if said audience is from other countries where they cannot contract your services due to the geographical barrier; Well, even if you don’t sell to them, they will help you position your services to people close to you.
So do not hesitate to write informative articles on all the topics related to electricity:
- Energy saving.
- Clean energies.
- Maintenance and repair.
- Everything related to hiring an electrician. Etc.
How to do SEO for Electricians?
There is high competition in the electrical solutions sector nationally and internationally. This requires constant optimization and updating of the website according to the results obtained.
Variables to consider
SEO will bring us results in the medium term. We must constantly monitor all actions to get the top positions in searches. Otherwise, the result will be negative.
Search engines are always constantly updating. Being aware of the small changes that Google can make in the algorithm can be the difference in overcoming the competition.
The competition will try to rank for the exact keywords. Having a specialized SEO positioning agency with years of experience will increase the chances of success.
Content strategies must be aimed at positioning relevant terms. The goal is not to rank for many words but for those that will bring you customers.
Advantages of SEO for Electricians
If you are an electrician and want to offer your professional services through the internet, it is not enough that you have a web page;
You must make it attractive enough for search engines to stand out from the competition and attract others.
A good website not only provides the information that the potential client needs to choose the service you offer but also provides confidence and the feeling of being in front of a severe and well-established company with experience in the field.
That your potential clients know who you are and what you have achieved is just as essential as proposing projects and services that attract their attention. Let us be part of the goal by helping you stand out from other electricians through a specialized positioning strategy.
Start now to squeeze the profitability of your services while we take care of offering you permanent results in a reasonable period.