How to Find YouTube Analytics for Your Channel?

This article explains How to Find YouTube Analytics for Your Channel beyond the view counts of your videos. Built-in analytics provide aggregate information about your viewers similar to Google Analytics.

  • Sign in to YouTube and select your profile icon. Choose YouTube Studio and select Analytics in the left panel.
  • YouTube allows you to watch and make a statistics tracking such as engagement, audience, reach, and real-time activity.

How to Find YouTube Analytics for Your Channel?

To find analytics for all the videos on your channel:

  1. Sign in to YouTube and select your profile picture or the icon at the top of the screen.
  2. Choose YouTubeStudio.
  3. In the left pane, select Analytics to display a list of tabs for different types of statistics related to your video viewers, including Reach, Engagement and Audience.

Analytical data types

Information about your audience can be viewed through various analytical filters, including:

  • viewing time
  • audience retention
  • demographics
  • Location
  • Date or time frame
  • Content
  • Devices
  • traffic sources
  • I like and I don’t like
  • Comments
  • Share

How to view data in YouTube Analytics?

Depending on the type of data you’re reviewing, you can generate line charts to see how the data has changed over time. You can also view multi-line graphs and compare the performance of up to 25 videos.

To download the reports to your hard drive, select Export Current View (represented by an arrow icon) in the top of the screen.

Overview Report

The first report tab that appears on the analysis section is Overview. This is a high-level summary of how your content is performing. The report includes performance metrics that summarize the viewing, views and earnings (if applicable). It includes the most relevant data of the interactions, such as comments, actions, favorites, likes and dislikes.

The overview report also highlights the top 10 pieces of content – by watch time – for your channel, the genre and location of viewers, and the top traffic sources.

Real-time Activity

The real-time activity chart under the overview section shows viewership stats that update in real time, with just a few minutes of delay. The two graphs show the estimated views of your videos in the last 48 hours and during the last 60 minutes, the type of device that accessed your video, the operating system of that device, and the location of the device.


Under the Reach tab, you’ll find your channel’s impressions, views, unique views, and more. You can also see your channel’s traffic sources (are your viewers finding you through YouTube search, external links, or another source?

YouTube’s internal traffic sources include YouTube search, suggested videos, playlists, YouTube advertising, and other features.

To get the most out of this report, set a date range and view sources by location. It then filters sources and viewers for additional information.


The Engagement tab provides detailed information about how long users watch your videos. Here you can see which videos are the most viewed, your videos of most effective end screen, your most important playlists by viewing time etc.


The Audience tab breaks down the demographics of your audience, showing age, gender and geography of your viewers. The Device Type tab displays the operating system and type of device users use to view your videos, including computers, smartphones, televisions Y game consoles.