CDNs, or content distribution networks, are critical to the fast loading speed of our website. This factor is crucial for optimal SEO in web search engines and the best experience for our users.
The Internet has been gaining the respect of all those who want to expose a business idea on the network. We have found effective communication channels with our target market in this medium. Given the reward, we have been evolving in its use to talk about optimization.
Internet optimization is about many things, perhaps too many to be mentioned in the same article, but if there is something we should highlight, it is improving the loading speed of your web page.
Currently, the loading speed of a Web is decisive to rank itself well in major search engines. According to the same search engines, a Web page loads more or less quickly. It affects the user experience, making or breaking our chances of convincing them and converting them into potential customers.
At this point, the CDN, Content Delivery Network, or Content Distribution Networks come in, whose sole objective is to make our website reach end-users more easily.
The operation is simple; it is decentralization; that is, who have a Web page, keep a copy of it on different servers in different parts of the world so that whoever wants to have access to it does not have to wait that the information travels back and forth to the server where my website is hosted initially.
We know you are saying: “well, it is not that it takes so long to send the request and give a result,” and indeed, you are right, but once again, We repeat, it is about optimization; therefore, it is not enough to be good, you need to be the best.
Currently, optimal load times are below one second; your Web page loads in prime time can be understood as lacking optimization.
Yes, We know that you make efforts to optimize the loading time of your website. We have talked about improving SEO more than once, but it is not enough because one thing is that your page meets the optimization criteria. Another thing is that the journey of the information from your website is efficient.
So, you can already get an idea that a content delivery network, CDN, is applicable when information travels from far away.
But it is not the only thing it is used for; We also tell you that, even with the server just around the corner, there may be connectivity problems, especially at peak times, that is, times when the flow of information is very high.
Before telling you about the potential advantages that a CDN can give you for your website, I must remind you that it is a strategy that must be well thought out. It is not about doing it because the rest of the world does it.
CDNs are like catalysts for your project on the Internet, but they only speed up when your website is ready for it. For this, you should ask yourself:
Is my website well designed? Is it optimized for SEO for mobile phones?
· Is my value proposition attractive? Have I taken into account the user experience?
· What am I gaining with my website? What are my aspirations and goals?
If the answer to those questions concludes that you are ready for the next step, go ahead with the CDN. Now, when is its use justified?
A content distribution network is justified when your web page comprises heavy elements, such as image galleries or lengthy videos. Remember that downloading these resources for the proper functioning of your website is what slows down the loading time and is what we seek to avoid.
Has it not happened to you that you enter Web pages and they take a long time to load all the elements? That’s because all the requests go to one server and get “stuck” probably, that page doesn’t use a CDN.
Benefits of Using a CDN – Content Delivery Network
We are not going to lie to you, the use of a CDN revolves
around optimizing the load time of your website, and therefore you will see that it repeats itself repeatedly.
In reality, your page must load quickly, and using these networks can save money, but we will see that later.
Optimize the loading of your Web page: speed and consistency
As We have already mentioned at the beginning of the article, you put copies of your website on different servers in different parts of the world using content distribution networks. It works depending on the location where the visitor to your website is; the data will be downloaded from a particular server or another.
This is how your page goes from a slow load to a faster one. It will also depend on your website’s cache settings, but you should discuss this with your website design and development company.
As for the consistency of the loading speed, with a CDN, whoever accesses your website can live the same experience no matter how many requests are made to the servers. It does not matter if the person accesses it during rush hour; the page will always load quickly.
Imagine that it is Facebook, a Web page with a significant volume of visits throughout the day; the load would not be affected even if you connect when half the world is connected.
Improve the presence of your website worldwide
Improving your global presence is an impact on your page load time. If a copy of your page is saved in many parts of the world, the user experience will be the same, whether they are here or on the other side of the world, and that can help you establish yourself as a global medium.
Yes, this may not be your ambition at the moment, but perhaps at some other time, you may need this advantage that the use of a CDN gives you.
Save on Server Costs
Let’s talk about costs because until now I have told you that you should think about it before hiring these services. After all, they cost money.
Although the investment in a CDN must be analyzed, it is also true that today providers of these services are found for free. Therefore the investment does not weigh when requesting a budget for your website or actions of digital marketing.
Now, suppose you want to hire a paid service because you think it’s worth it. Where are the savings? Well, simple, as it is that your website will be on different servers, you do not have to improve the plan of your current hosting and hosting server, which costs money, for example, by hiring extra data transfer packages. This advantage is more evident when you have your server since the investment in equipment (upgrading RAM or CPU) can be very significant.
You could also save by hosting your page somewhere globally that offers you a cheaper server plan, using a CDN to make your page easily accessible.
Integrating a CDN into your strategy
We have been telling you about the wonders of using content distribution networks, and, to be honest, they have their benefits. Still, you should ask yourself if this affects, in some way, what you have already done with your website significantly when you have already invested in SEO.
The first time We heard about CDNs, We were worried about saving copies on different servers, especially when We noticed that a copy was saved but that the name of the access was different. For example, the original web page is www.mypage.com, and the CDN address is cdn.www.mypage.com. Not to mention that the DNS that directs to my web page is changed.
You may not see any problem with that, but already deep in the world of SEO, we know that if you do not specify which are the canonical URL pages of a web page, then we can have duplicate content problems, which can end in a penalty. by the search engine.
For this reason, you must mention it to the SEO technicians and programmers of the website.
Being the most critical and optimized content manager for SEO, it was expected that WordPress has good compatibility with CDNs. Many of the WordPress cache plugins come with a section for configuring CDNs so that we can be calm in that aspect.
We are not going to deny you that it can be a bit complicated to configure, but nothing that can’t be coped with; It’s like everything when it comes to the first time.
So, if your page works under WordPress, you will not find any difficulty configuring the service. Many services do everything for you; you have to change the DNS for what the service provider assigns you and little else.
Effects on the optimization of your page (SEO)
We have already talked about this before – the change of names and addresses – and once again, I repeat that if everything is configured correctly, there should be no problem regarding SEO.
We have already told you that WordPress, it is pretty simple. If you do not have your website with WordPress, you should not worry too much either because these service providers are aware that SEO is essential. They have indeed already taken precautions so that no problem arises.
And finally, speaking of loading speed, it is also crucial to update PHP on the web server every time a new version appears because, apart from the significant improvements in performance and security that this entails, it dramatically increases the speed of loading and navigation of the website.